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Privacy Policy

Last Updated: January 30, 2025

Important: This Privacy Policy explains how WIT Holdings, LLC ("WizWit," "we," "us," or "our") collects, uses, and protects your information when you use our demand side platform services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

Register for our services
Contact us for support or inquiries
Subscribe to our communications
Participate in surveys or promotions

This may include: name, email address, phone number, company information, billing address, and payment information.

1.2 Automatically Collected Information

When you visit our website or use our services, we automatically collect certain information, including:

IP addresses and device identifiers
Browser type and version
Operating system information
Referring website addresses
Pages viewed and time spent on our site
Click-through and conversion data

1.3 Advertising and Campaign Data

As a demand side platform, we collect and process:

Consumer behavioral data for targeting purposes
Campaign performance metrics and analytics
Audience segmentation data
Conversion tracking information
Cross-device identification data

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain our services
Process transactions and manage accounts
Improve and optimize our platform performance
Develop new features and services
Communicate with you about our services
Provide customer support
Detect, prevent, and address technical issues
Comply with legal obligations

3. Information Sharing and Disclosure

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

Payment processing companies
Cloud hosting providers
Analytics and tracking services
Customer support platforms

3.2 Advertising Partners

As part of our DSP services, we may share aggregated, anonymized data with:

Advertising networks and exchanges
Data management platforms
Measurement and attribution partners

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit and at rest
Regular security assessments and audits
Access controls and authentication protocols
Employee training on data protection

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Campaign and performance data may be retained for analytical and optimization purposes.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request access to your personal information
Correction: Request correction of inaccurate information
Deletion: Request deletion of your personal information
Portability: Request transfer of your data
Opt-out: Opt-out of certain data processing activities

7. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to:

Remember your preferences and settings
Analyze website traffic and usage patterns
Deliver targeted advertising
Measure campaign effectiveness

You can control cookie settings through your browser preferences, but this may affect the functionality of our services.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

Right to know what personal information is collected
Right to delete personal information
Right to opt-out of the sale of personal information
Right to non-discrimination for exercising privacy rights

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the rights mentioned in Section 6 above.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

WIT Holdings, LLC
Email: letstalk@wizwit.co
Subject: Privacy Policy Inquiry

Data Protection Officer: For specific privacy-related inquiries, you may contact our Data Protection Officer at the email address above with "DPO" in the subject line.

This privacy policy is effective as of January 30, 2025.